A curated selection from 15+ concurrent initiatives managed at JetBlue Airways.
Innovation · Airport
Tap-to-Pay Solutions
World First2012-2015
Led the world's first tap-to-pay boarding experience in partnership with Apple — redefining the passenger journey and establishing JetBlue as the global aviation technology standard-bearer.
Outcome: iFSA Apple Recognition Award · FTE Award 2015 · Presented on Apple Campus
Data & AI
AI/ML Bag Forecasting
$5M+ Annual Savings2024-2025
LightGBM-based baggage forecasting model integrated with eGOR and Aerodata. Pipeline includes timestamp logging, Snowflake raw message history tables, forecast type flagging, and a Tableau reporting layer. Critical for IROP and aircraft swap operational readiness.
Outcome: $5M+ annual operational savings; BRD-stage data enhancements (June 2025) extending traceability across all downstream systems
Inflight
IFSA / ePOS 2024
$1.95MFeb 2024 - Jan 2025
Inflight Service Assistant and onboard point-of-sale platform supporting Apple Pay, chip, and swipe payments. 2024 scope: F1 checklist, Mosaic greeting enhancements, Move A Customer, seatback ordering integration, and real-time payments discovery.
Outcome: All CC reader reliability issues resolved for SOAR; automated flight schedule and crew uploads
Inflight · Crewmember Experience
BlueBucks 2024
$0.82MDec 2023 - Oct 2024
Multi-pillar crewmember incentive platform: Reliability Score Automation, OTP incentives, Mosaic Greeting compensation, Inflight Product Sales Commissions, customer tipping via Tip Haus, and a crew-facing BCSS portal.
Outcome: Improved CM motivation, attraction, retention, and customer service metrics across JetBlue inflight operations
Onboard · Operations
Catering Automation
$11.77M savings / $818K IT2018-2024
Named PM and AIM on JetBlue's multi-year Catering Automation program — replacing manual catering operations with a fully integrated platform. Coordinated 12 IT teams across SAP, Snowflake, BlueEye, IFSA, QA, DevOps. Built a 10-component Azure cloud architecture integrating SkyLogistiX and Kuehne+Nagel.
Outcome: $11.77M 5-year savings case approved; SkyLogistiX MSA executed Dec 2018; Phase I at 80% complete March 2024
Onboard · Entertainment · Loyalty
Peacock & Personalization 2.0
$561K + $650K Pers2023-2024
IT delivery owner across 11 internal workstreams. Thales IFE FlyFi portal routes users to Peacock's landing page; JetBlue IT APIs handle TrueBlue validation, real-time enrollment, and deduplication; Comarch LMS processes accruals.
Outcome: JetBlue seatback transformed into a loyalty commerce platform
Airport · Baggage
Ghost Bag / AirTag Deployment
Active2025
Progressive deployment of active bag tags (Apple AirTag integration) across JetBlue's proprietary station network. Phased rollout starting at Islip, then JFK and all proprietary stations.
Outcome: Full Islip deployment April 14, 2025; active bag tag activation targeting June 15, 2025
Airport · Inflight
Crewmember Gate Check-In
$0.57MDec 2023 - Jul 2024
Software solution built on the BlueEye platform capturing AO and inflight crewmember check-in times. Provides leadership visibility via reporting and drives improved On-Time Performance.
Outcome: Improved check-in timeliness, OTP rate improvement, real-time leadership reporting
Innovation
Biometric Identity (NGID2)
0-to-12018-2022
Led JetBlue's next-generation biometric identity verification program from concept through deployment. Coordinated enterprise architecture, information security, and compliance review across the full biometric passenger journey.
Outcome: Biometric boarding capability deployed; positioned JetBlue as a biometric aviation leader
Airport
Self-Tagging Program (FLL & BOS)
Multi-Station2016-2017
Led self-bag-tag rollout at Fort Lauderdale (FLL) — launched successfully with all-green program status. Managed BOS coordination with CUSS providers for bag tag printing enablement.
Outcome: FLL launched on schedule; BOS coordinated with CUSS providers
Airport · Data
Document Verification & Mobile Scanning
Active2025
Led passport mobile scanning improvements targeting a rejection rate reduction from 30% to 5%. Deployed travel document banner advising customers of additional requirements — generating ~500 PNR clicks/day with 60% engagement.
Outcome: 83% projected reduction in scan rejections; improved gate-level travel document compliance
Airport · Customer Experience
Proactive Carry-on Bag Collection
Cross-Functional2024-2025
Cross-functional program to proactively collect carry-on bags before customers reach the gate, reducing A05 delays. IT requirements across mobile push, kiosk, BlueEye gate goals, GIDS/CIDS at-risk indicators, and Brock Smartsuite bag tracking.
Outcome: Fewer gate-check confrontations, faster boarding, reduced A05 departure delays
Innovation · Loyalty · IFC
FlyFi / Amazon TrueBlue Integration
Commercial Partnership2015-2016
IT PM and approver for FlyFi-AMZ-Release — JetBlue's commercial partnership with Amazon enabling TrueBlue points accrual for inflight purchases. Built three TIBCO REST services via the APIX gateway integrated with Comarch LMS.
Outcome: Inflight Wi-Fi monetized as a loyalty commerce channel; projected 900-1,300 transactions/week at launch
Onboard · Connectivity
FlyFi KA Satellite Wi-Fi
Fleet-Wide2013-2016
Led the end-to-end implementation of FlyFi — JetBlue's KA-band satellite inflight Wi-Fi platform powered by Thales. Managed WADL ground installation across LAX, SJU and proprietary stations; oversaw TIBCO middleware, REST API deployment across DEV/INT/QA/STG/PROD.
Outcome: FlyFi deployed fleet-wide, enabling the Amazon/TrueBlue commerce layer and Peacock streaming integration
Innovation · Airport
Real-Time Turn Clock
0-to-12015-2018
Built from scratch: a real-time departure turn status product providing live turn visibility to gate agents and operations staff. Designed to drive On-Time Performance improvements network-wide.
Outcome: Live turn visibility deployed network-wide; OTP improvement tool integrated into JetBlue's airport ops suite
Airport · Infrastructure
BlueIDS Implementation
$3.8M2016-2018
Led original network-wide implementation of BlueIDS (FourWinds Interactive / Poppulo Harmony) — JetBlue's enterprise IDS powering 1,000+ customer and crewmember screens. Scope: FIDS, GIDS, BIDS, SPIDS, CM-IDS, JFK Digital Ring.
Outcome: 1,000+ screens operational across JFK, BOS, FLL, EWR, DCA, and all JetBlue stations
Airport · Cloud Migration
BlueIDS Cloud Migration
$499KAug 2023 - Feb 2024
PM and AIM for the BlueIDS cloud migration from FWI on-prem V5.5 to Poppulo Harmony V6.0. Authored executive business case to SVP Jill Eshbaugh and CFO Ursula Hurley. Re-commissioned 1,000+ HP thin clients across all stations.
Outcome: Platform risk eliminated; BlueIDS migrated to supported cloud; JFK Digital Ring continuity maintained
Airport · Mobility
AO Shared iPad Initiative
6,180+ Users2025
Led network-wide deployment of shared iPads for Airport Operations crewmembers — eliminating personal device assignment and enabling a pool-based model across all JetBlue cities. Four-phase rollout from BOS/EWR/PUJ UAT through 6,180+ users at all stations.
Outcome: Shared mobility model deployed across JetBlue network; trial phase launched May 2025
Inflight · Hardware
Inflight iPad & CCR Refresh
$5.46M2020-2022
Led inflight device refresh replacing end-of-life iPad Mini 3s across all five crew bases: JFK (865), BOS (407), FLL (282), MCO (231), LAX (73). Paired with Datecs CCR replacement enabling Bluetooth chip, Apple Pay, and swipe payment via TS5.
Outcome: $1M expected savings from reduced CC reader failure; Apple Pay/chip enabled fleet-wide via TS5
Airport · Accessibility
Wheelchair Data Feed
$329K / $492K savings2016-2018
Named PM on production release. Built JetBlue's real-time Wheelchair SSR data feed — replacing manual coordination with automated IBM MQ (TIBCO) messaging delivering 7-day advance planning data to wheelchair Business Partners across the network.
Outcome: $329K CapEx; $492K 5-year OpEx savings; production deployed June 14, 2018
Airport · Hardware Innovation
Mobile Gate Podium
$138K + expansion2017-2021
Co-developed a fully self-contained, 4G-networked, battery-backed gate podium enabling JetBlue AOs to board flights at shared and OAL gates without manual paper operations. Each unit: Cisco C819 4G LTE, HP Thin Client, Vidtronix printers, Access reader, APC battery backup.
Outcome: 20+ units deployed network-wide; gate leasing cost avoided; $160K projected savings